{"id":7930,"date":"2026-07-17T11:01:49","date_gmt":"2026-07-17T08:01:49","guid":{"rendered":"https:\/\/www.schooler.org.ua\/uk-uanaspravdi-mi-ne-znayemo-hto-vlashtuvav-najbilshu-aferu-v\/"},"modified":"2026-07-17T11:01:49","modified_gmt":"2026-07-17T08:01:49","slug":"uk-uanaspravdi-mi-ne-znayemo-hto-vlashtuvav-najbilshu-aferu-v","status":"publish","type":"post","link":"https:\/\/www.schooler.org.ua\/cs\/uk-uanaspravdi-mi-ne-znayemo-hto-vlashtuvav-najbilshu-aferu-v\/","title":{"rendered":"Kdo vynalezl Portobello? Houbov\u00e1 z\u00e1hada"},"content":{"rendered":"<h3>Marketingov\u00e1 iluze jedn\u00e9 houby<\/h3>\n<p>Mo\u017en\u00e1 si to neuv\u011bdomujete, ale b\u00edl\u00e9, hn\u011bd\u00e9 a \u010dern\u00e9 houby jsou stejn\u00fd organismus. <\/p>\n<p>\u017dampiony. Crimini (b\u00edl\u00e9 a hn\u011bd\u00e9 houby). Portobello. <\/p>\n<p>To v\u0161e je <em>Agaricus bisporus<\/em>. Jeden pohled. R\u016fzn\u00e9 marketingov\u00e9 strategie. <\/p>\n<p>Ale to nen\u00ed ani to nejpodivn\u011bj\u0161\u00ed. V historick\u00e9 kronice chyb\u00ed str\u00e1nka: kdo p\u0159esn\u011b vymyslel n\u00e1zev \u201eportobello\u201c? Nikdo nev\u00ed. Ani mykologov\u00e9, ani historici. <\/p>\n<p>Vra\u0165me se do roku 1925. Louis Ferdinand Lambert p\u011bstuje houby v Pensylv\u00e1nii. V\u0161imne si mutace: mezi obvykl\u00fdmi hn\u011bd\u00fdmi klobouky roste n\u011bjak\u00fd druh bled\u00e9ho k\u0159\u00eddov\u00e9ho \u201emonstra\u201c. <\/p>\n<p>\u0158\u00edk\u00e1 mu &#8220;Sn\u011bhurka&#8221;. <\/p>\n<p>Roste rovnom\u011brn\u011b a rychle. Trh to pohlt\u00ed \u2013 doslova. <\/p>\n<p>Pro\u010d? Proto\u017ee v t\u00e9 dob\u011b byla Amerika posedl\u00e1 sterilitou. \u010cistota. B\u00edl\u00fd. P\u0159edv\u00eddatelnost. Divok\u00e9, drsn\u00e9 hn\u011bd\u00e9 odr\u016fdy byly vytla\u010deny na okraj. Ka\u017ed\u00e1 houba b\u00edl\u00e9ho knofl\u00edku, kterou dnes vid\u00edte na polici obchodu s potravinami, m\u00e1 sv\u00e9 p\u0159edky a\u017e k jedn\u00e9 \u0161\u0165astn\u00e9 Lambertov\u011b n\u00e1hod\u011b. <\/p>\n<p>Houby v\u0161ak nez\u016fstanou \u201e\u017eampiony\u201c nav\u017edy. Rostou. Dozr\u00e1vaj\u00ed. <\/p>\n<p>Jak se roztahuj\u00ed, st\u00e1vaj\u00ed se tyto mal\u00e9 uz\u00e1v\u011bry ploch\u00fdmi, \u0161irok\u00fdmi disky. Lamelov\u00e1 vrstva se otev\u0159e. V polovin\u011b 20. stolet\u00ed byl pova\u017eov\u00e1n za o\u0161kliv\u00fd. P\u0159\u00edli\u0161 matouc\u00ed. Proto byly dr\u017eeny mal\u00e9. <\/p>\n<p>Pak p\u0159i\u0161la 70. l\u00e9ta. Doba inspirovan\u00e1 kontrakulturou. Zpracovan\u00e9 potraviny se staly nep\u0159\u00edtelem. <\/p>\n<p>A m\u00f3dou se staly stejn\u00e9 p\u0159erostl\u00e9 houby <em>Agaricus<\/em>. P\u0159ejmenov\u00e1no. Pozemsk\u00fd. P\u0159\u00edrodn\u00ed. <\/p>\n<p>Tak se zrodilo Portobello. <\/p>\n<p>Ale v tomto p\u0159\u00edb\u011bhu je d\u00edra. Slovo \u201eportobello\u201c nen\u00ed italsk\u00e9. Nep\u0159ekro\u010dila oce\u00e1n z \u0158\u00edma ani z Neapole. Prost\u011b se to objevilo. Pln\u011b formov\u00e1no. V tisku. V roce 1986.<\/p>\n<p>\u017d\u00e1dn\u00fd jasn\u00fd autor. \u017d\u00e1dn\u00e9 d\u016fkazy. Jen n\u00e1hl\u00fd posun ve slovn\u00ed z\u00e1sob\u011b. <\/p>\n<blockquote>\n<p>N\u00e1zev nen\u00ed italsk\u00e9 slovo. Objevil se a\u017e v roce 1986.<\/p>\n<\/blockquote>\n<p>Technicky jde o podvod. P\u0159ejmenov\u00e1n\u00ed star\u00e9 zeleniny. Ale koupili jsme to. <\/p>\n<h3>V\u010dely d\u011blaj\u00ed v\u00edc ne\u017e med<\/h3>\n<p>Na \u00fapln\u011b jin\u00e9 t\u00e9ma, poj\u010fme se bavit o reprodukci. Toti\u017e o rozmno\u017eov\u00e1n\u00ed v\u010del. <\/p>\n<p>V po\u0159adu vystupuje Dr. Keith Prendergast. \u0158\u00edk\u00e1 si \u201eV\u010delka Babette\u201c. <\/p>\n<p>Je Australanka. Napsala v\u00edce ne\u017e osmdes\u00e1t v\u011bdeck\u00fdch \u010dl\u00e1nk\u016f. Jej\u00edm \u00fakolem je popisovat nov\u00e9 druhy. Nezve\u0159ej\u0148uje ale jen data. Vystupuje na jevi\u0161ti. <\/p>\n<p>P\u0159edstavte si Loraxe. Pouze o hmyzu. <\/p>\n<p>Moderuje po\u0159ad s n\u00e1zvem The Birds &#038; the Beeds s p\u0159\u00eddavn\u00fdm \u201es\u201c o opylov\u00e1n\u00ed. Uk\u00e1zalo se, \u017ee zdej\u0161\u00ed v\u011bda je ostr\u00e1. P\u0159ekvapiv\u011b divoc\u00ed vzhledem k jejich pov\u011bsti organizovan\u00fdch opylova\u010d\u016f. <\/p>\n<p>M\u016f\u017eete ji sledovat na Patreonu, pokud se chcete pono\u0159it hloub\u011bji do chaosu \u00falov\u00e9ho \u017eivota. <\/p>\n<h3>V\u00e1\u0161 pes je chyt\u0159ej\u0161\u00ed ne\u017e entomologov\u00e9<\/h3>\n<p>Zde je dal\u0161\u00ed skute\u010dnost, kter\u00e1 by m\u011bla u\u010dinit ka\u017ed\u00e9ho, kdo se pova\u017euje za v\u011bdce lep\u0161\u00edho ne\u017e jejich mazl\u00ed\u010dci, pokorn\u011bj\u0161\u00ed. <\/p>\n<p>Invazn\u00ed druhy. Spot lucerny m\u016fry. Saj\u00ed \u0161\u0165\u00e1vu. Vylu\u010duj\u00ed sladk\u00fd sliz zvan\u00fd medovice. Vosy miluj\u00ed tuto sladkost. \u017div\u00ed se tak\u00e9 pl\u00edsn\u00ed saprikovou. Vina\u0159stv\u00ed to v\u0161echno nen\u00e1vid\u00ed. <\/p>\n<p>Objevily se tyto chyby v Pensylv\u00e1nii v roce 2018? Ne. V roce 2014. Uplynulo deset let. Rozprost\u0159en\u00e9 v sedmn\u00e1cti st\u00e1tech. <\/p>\n<p>\u0160lapeme je. Porazili jsme je. M\u00e1me pocit, \u017ee jsme produktivn\u00ed, kdy\u017e to d\u011bl\u00e1me. <\/p>\n<p>Mezit\u00edm skute\u010dn\u00ed odborn\u00edci sp\u00ed na va\u0161em gau\u010di. <\/p>\n<p>Virginia Tech to testovala. 182 ps\u016f. n\u011bme\u010dt\u00ed ov\u010d\u00e1ci. Labrado\u0159i. Toy pudly. Z\u00e1stupci v\u0161ech plemen. Vycvi\u010dili tyto dobrovoln\u00edky, aby na\u0161li sn\u016f\u0161ky vajec. <\/p>\n<p>V\u00fdsledky byly jasn\u00e9. <\/p>\n<p>Kontroln\u00ed testy. Otev\u0159en\u00e1 pole. Psi zni\u010dili lidi. <\/p>\n<p>Vystudovan\u00ed entomologov\u00e9? Prohr\u00e1li. V pom\u011bru dva ku jedn\u00e9. Dom\u00e1c\u00ed mazl\u00ed\u010dci p\u0159ekonali profesion\u00e1ly. <\/p>\n<p>Ob\u010dansk\u00e1 v\u011bda obvykle zahrnuje aplikace. Nebo banky. <\/p>\n<p>Tentokr\u00e1t zapne \u010dich\u00e1n\u00ed. <\/p>\n<p>Je je\u0161t\u011b n\u011bco, co by v\u00e1m v\u00e1\u0161 pes mohl ud\u011blat, aby v\u00e1m pomohl, zat\u00edmco vy probl\u00e9m ignorujete? S nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed ano. Ale houbovou z\u00e1hadu nech\u00e1me je\u0161t\u011b chv\u00edli viset ve vzduchu. Zd\u00e1 se, \u017ee na to nikdy nep\u0159ijdeme. N\u011bkter\u00e9 v\u011bci z\u016fst\u00e1vaj\u00ed nejist\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketingov\u00e1 iluze jedn\u00e9 houby Mo\u017en\u00e1 si to neuv\u011bdomujete, ale b\u00edl\u00e9, hn\u011bd\u00e9 a \u010dern\u00e9 houby jsou stejn\u00fd organismus. \u017dampiony. Crimini (b\u00edl\u00e9 a hn\u011bd\u00e9 houby). Portobello. To v\u0161e je Agaricus bisporus. Jeden pohled. R\u016fzn\u00e9 marketingov\u00e9 strategie. Ale to nen\u00ed ani to nejpodivn\u011bj\u0161\u00ed. V historick\u00e9 kronice chyb\u00ed str\u00e1nka: kdo p\u0159esn\u011b vymyslel n\u00e1zev \u201eportobello\u201c? Nikdo nev\u00ed. Ani mykologov\u00e9, ani [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":""},"categories":[1],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/posts\/7930"}],"collection":[{"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/comments?post=7930"}],"version-history":[{"count":0,"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/posts\/7930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/media\/7929"}],"wp:attachment":[{"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/media?parent=7930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/categories?post=7930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/tags?post=7930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}