\u0158\u00edk\u00e1\u0161, \u017ee “hladov\u00ed\u0161”. V\u00e1\u0161 \u017ealudek se ve skute\u010dnosti nest\u00e1hl jako rozinka. M\u00e1\u0161 jen velk\u00fd hlad. Toto je hyperbola. Je to r\u00e9torick\u00fd prost\u0159edek, kter\u00fd dov\u00e1d\u00ed rys nebo charakteristiku do extr\u00e9mu. Um\u011ble n\u011bco zvy\u0161uje nebo sni\u017euje, aby zd\u016fraznilo n\u011bco d\u016fle\u017eit\u00e9ho. <\/p>\n
V obecn\u00e9m smyslu tomu \u0159\u00edk\u00e1me nads\u00e1zka. Ale v psan\u00e9m i mluven\u00e9m jazyce je to konkr\u00e9tn\u00ed n\u00e1stroj. Spisovatel\u00e9 to pou\u017e\u00edvaj\u00ed, aby dali zpr\u00e1v\u011b v\u011bt\u0161\u00ed v\u00e1hu. Vytv\u00e1\u0159\u00ed efekt. C\u00edlem je, aby publikum n\u011bco c\u00edtilo, ne jen dost\u00e1valo informace. <\/p>\n
P\u0159em\u00fd\u0161lejte o tom, kdy jste naposledy \u0159ekli p\u0159\u00edteli: “Volal jsem ti milionkr\u00e1t.” Nepo\u010d\u00edtal jsi hovory. Zd\u016fraznil jste sv\u00e9 podr\u00e1\u017ed\u011bn\u00ed. Nebo jste mo\u017en\u00e1 \u0159ekli: “Tato ta\u0161ka v\u00e1\u017e\u00ed tunu.” Ta\u0161ka je plastov\u00e1. Je lehk\u00e1. Ale ten pocit t\u00edhy je skute\u010dn\u00fd. <\/p>\n
\n“Obecn\u011b je partner schopen rozpoznat, kdy jsou data nebo fakta zveli\u010den\u00e1.” <\/p>\n<\/blockquote>\n
Toto rozpozn\u00e1n\u00ed je kl\u00ed\u010dov\u00e9. Kdy\u017e pou\u017eijete nads\u00e1zku, v\u00e1\u0161 poslucha\u010d v\u00ed, \u017ee nemluv\u00edte doslovn\u011b. Rozum\u00ed p\u0159enesen\u00e9mu v\u00fdznamu. Nebere slova doslovn\u011b. Toto sd\u00edlen\u00e9 porozum\u011bn\u00ed umo\u017e\u0148uje \u0159e\u010dn\u00edkovi b\u00fdt odv\u00e1\u017en\u00fd. Umo\u017e\u0148uje humor. Umo\u017e\u0148uje pou\u017eit\u00ed ironie. D\u00edky tomu je v\u00fdraz \u017eiv\u00fd. <\/p>\n
Hyperbola v ka\u017edodenn\u00edm \u017eivot\u011b<\/h3>\n
Tuto techniku pou\u017e\u00edv\u00e1me neust\u00e1le. Je to p\u0159irozen\u00e9. D\u011bl\u00e1me to bez p\u0159em\u00fd\u0161len\u00ed. Rozb\u00edj\u00ed monot\u00f3nnost b\u011b\u017en\u00e9ho jazyka. M\u00edsto toho, abyste \u0159ekli: “Jsem unaven\u00fd”, m\u016f\u017eete \u0159\u00edci: “Jsem p\u0159\u00edli\u0161 unaven\u00fd na to, abych se pohnul.” Realita je takov\u00e1, \u017ee pravd\u011bpodobn\u011b dojdete a\u017e k lednici. Hyperbola zd\u016fraz\u0148uje hloubku va\u0161eho vy\u010derp\u00e1n\u00ed. <\/p>\n
Slou\u017e\u00ed jako posilovac\u00ed prost\u0159edek. Zv\u00fdraz\u0148uje neobvykl\u00e9. Prom\u011bn\u00ed oby\u010dejn\u00fd v\u00fdrok v n\u011bco nezapomenuteln\u00e9ho. Kdy\u017e chcete zd\u016fraznit n\u011bjakou skute\u010dnost, nads\u00e1zka pravdu trochu rozt\u00e1hne, aby zaz\u00e1\u0159ila. Tady nejde o lhan\u00ed. Jde o zv\u00fdrazn\u011bn\u00ed. <\/p>\n
Rozpozn\u00e1v\u00e1n\u00ed obrazn\u00e9ho v\u00fdznamu<\/h3>\n
Jak pozn\u00e1te, \u017ee n\u011bkdo pou\u017e\u00edv\u00e1 hyperbolu? Hled\u00e1te nemo\u017en\u00e9. Pokud n\u011bkdo \u0159ekne: \u201eZem\u0159el jsem sm\u00edchy\u201c, zjevn\u011b nezem\u0159el. Pokud \u0159\u00edk\u00e1: \u201eB\u011b\u017e\u00ed rychleji ne\u017e v\u00edtr,\u201c p\u0159ipou\u0161t\u00ed, \u017ee lidsk\u00e1 fyziologie nem\u016f\u017ee p\u0159edb\u011bhnout vzdu\u0161n\u00e9 proudy. <\/p>\n
Efekt je zalo\u017een na propasti mezi realitou a popisem. \u0158e\u010dn\u00edk v\u00ed, \u017ee prohl\u00e1\u0161en\u00ed je nepravdiv\u00e9. Poslucha\u010d v\u00ed, \u017ee tvrzen\u00ed je nepravdiv\u00e9. Emocion\u00e1ln\u00ed pravda v\u0161ak z\u016fst\u00e1v\u00e1 p\u0159esn\u00e1. Sm\u00edch byl intenzivn\u00ed. B\u011bh byl rychl\u00fd. <\/p>\n
Pou\u017eit\u00ed hyperboly \u010din\u00ed komunikaci \u017eiv\u011bj\u0161\u00ed. Dod\u00e1v\u00e1 barvu. Zabra\u0148uje zplo\u0161t\u011bn\u00ed \u0159e\u010di. Kdy\u017e chcete n\u011bco siln\u011b vyj\u00e1d\u0159it, jd\u011bte do extr\u00e9m\u016f. Pamatujte, \u017ee nikdo nev\u011b\u0159\u00ed, \u017ee jste doslova zem\u0159eli nudou. Cht\u011bj\u00ed jen, abyste o tom p\u0159estali mluvit.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0158\u00edk\u00e1\u0161, \u017ee “hladov\u00ed\u0161”. V\u00e1\u0161 \u017ealudek se ve skute\u010dnosti nest\u00e1hl jako rozinka. M\u00e1\u0161 jen velk\u00fd hlad. Toto je hyperbola. Je to r\u00e9torick\u00fd prost\u0159edek, kter\u00fd dov\u00e1d\u00ed rys nebo charakteristiku do extr\u00e9mu. Um\u011ble n\u011bco zvy\u0161uje nebo sni\u017euje, aby zd\u016fraznilo n\u011bco d\u016fle\u017eit\u00e9ho. V obecn\u00e9m smyslu tomu \u0159\u00edk\u00e1me nads\u00e1zka. Ale v psan\u00e9m i mluven\u00e9m jazyce je to konkr\u00e9tn\u00ed n\u00e1stroj. Spisovatel\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":""},"categories":[49],"tags":[],"wpm_language_slugs":{"cs":"jak-funguje-hyperbola-promente-kazdodenni-prehaneni-ve-vykonny","de":"wie-ubertreibung-funktioniert-alltagliche-ubertreibung-in","en":"how-hyperbole-works-turning-everyday-exaggeration-into-powerful","es":"como-funciona-la-hiperbole-convertir-la-exageracion-cotidiana-en-una","fr":"comment-fonctionne-lhyperbole-transformer-lexageration-quotidienne","id":"cara-kerja-hiperbola-mengubah-sikap-berlebihan-setiap-hari-menjadi","it":"come-funziona-liperbole-trasformare-lesagerazione-quotidiana-in-una","nl":"hoe-hyperbool-werkt-alledaagse-overdrijving-omzetten-in-krachtige","pl":"jak-dziala-hiperbola-przeksztalcanie-codziennej-przesady-w-potezne","pt":"como-funciona-a-hiperbole-transformando-o-exagero-cotidiano-em-uma","ru-ru":"kak-rabotaet-giperboly-prevraschenie-povsednevnogo-preuvelichenija-v","uk-ua":"jak-pratsjuye-giperboli-peretvorennja-povsjakdennogo-perebilshennja-na"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/posts\/8177"}],"collection":[{"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/comments?post=8177"}],"version-history":[{"count":0,"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/posts\/8177\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/media?parent=8177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/categories?post=8177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schooler.org.ua\/cs\/wp-json\/wp\/v2\/tags?post=8177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}